A printing apparatus including a code information detecting unit configured to detect code information in image data, and a printing controller configured to control bidirectional printing to repeat a first scan including ink ejection in accordance with movement of a printing head to a first side in a main scanning direction, a second scan including ink ejection in accordance with movement of the printing head to a second side in the main scanning direction, and medium transport performed between the first scan and the second scan. The printing controller is configured to perform printing by any one of the first scan or the second scan in an area of the code information detected by the code information detecting unit, during the bidirectional printing based on the image data.