A method of drilling a substantially lateral section of a wellbore includes extension of a first segment of a drilling string with a bottom hole assembly is extended into a wellbore. At determined intervals of the drilling string, a plurality of friction reduction segments are connected as the wellbore is drilled and the drilling string is extended into the wellbore. The friction reduction segments comprise a friction reduction tool and corresponding activation tool for activating the friction reduction tool. The activation tool selectively diverts drilling fluid into a motor powering the friction reduction tool or away from the motor, and can be a ball catch assembly that is activated when a suitably sized projectile is seated in the assembly. Multiple friction reduction segments can be connected to the drilling string and one or more of the plurality of segments can be activated.