Techniques for haptic effect on a touch input surface are described. Generally, haptic effects are provided for different user interactions with a touch input surface, such gestures applied to a touch pad and/or a touchscreen to interact with applications, services, system-level functionalities (e.g., operating system user interfaces), and so forth. According to various implementations, haptic effects can be output based on visual and/or functional attributes of a particular device environment, and/or based on attributes of a gesture used to apply touch input.