A system, method and architecture of using context in determining a response to user interaction with a device, such context may be context of content being output by the device, the device's context, the user's content, or some combination of contexts. In accordance with one or more embodiments, a response may comprise a menu the content of which, e.g., one or more user-selectable actions or options, can be determined based on a determined context, or contexts, or a determination may be made to provide a response other than an option menu, which determination may be made based on a determined context or combination of contexts. As yet another alternative, a determination may be made to provide a response that includes a menu, the content of which is determined based on one or more determined contexts, and another response, such as an answer identified based on one or more determined contexts.