The disclosure discloses a non-transitory computer-readable recording medium storing a virtual label display process program for executing steps. The steps include a composite image generating step, a composite image output step, a determining step, and a notifying step. In the composite image generating step, a real image data of a desired field of view and a virtual image data of a label are combined. In the composite image output step, a composite image data is output to a display device, and a virtual image of the label on the display device is superimposed and displayed. In the determining step, it is determined whether a desired suitability is satisfied between an exterior appearance of a background object and an exterior appearance of the label based on the real image data and the virtual image data. In the notifying step, a predetermined suitability notification is made.