Invention Grant
- Patent Title: Multi-touch attribution model for valuing impressions and other online activities
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Application No.: US15893326Application Date: 2018-02-09
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Publication No.: US10649818B2Publication Date: 2020-05-12
- Inventor: Matthew David Curcio , Robert Lawrence Grzywinski , Benjamin Charles Linsay
- Applicant: Aggregate Knowledge, Inc.
- Applicant Address: US CA San Mateo
- Assignee: Aggregate Knowledge, Inc.
- Current Assignee: Aggregate Knowledge, Inc.
- Current Assignee Address: US CA San Mateo
- Agency: Sterne, Kessler, Goldstein & Fox P.L.L.C.
- Main IPC: G06F9/00
- IPC: G06F9/00 ; G06F9/54 ; G06Q30/02
Abstract:
To implement a multi-touch attribution model, a conversion event resulting from user activity is programmatically detected. A set of events that precede the conversion event is identified. Respective events of the set occur on respective websites. The conversion event is attributed to multiple websites of the respective websites.
Public/Granted literature
- US20180232264A1 MULTI-TOUCH ATTRIBUTION MODEL FOR VALUING IMPRESSIONS AND OTHER ONLINE ACTIVITIES Public/Granted day:2018-08-16
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