Systems and methods are disclosed for identifying and managing topical content for websites. In accordance with one implementation, a method is provided for identifying and managing topical content for a website. The method may include determining a set of topics at a first level of popularity, determining a set of topics at a second level of popularity, and discounting the set of topics at the second level of popularity based on the set of topics at the first level of popularity to determine a revised set of topics for the second level of popularity. The method may also include managing the topical content based on the revised set of topics for the second level of popularity.