A device receives, based on installation of a content application on a client device, credentials of a user of the client device, and information identifying a social media application granted access to content associated with the user. The device receives the content from the client device. The device generates a link for the content, and stores the credentials, the content, the link, and the information identifying the social media application. The device receives information indicating that the content is be provided in a post associated with the social media application, and provides the link to the post. The device receives a selection of the link from another client device associated with another user that is viewing the post via the social media application, and provides the content, in a secure format, to the other client device based on the selection of the link.