A method, terminal, cache server and system for displaying multimedia content in a browser, comprising receiving a webpage identifier in a browser window for a webpage comprising multimedia content, generating a multimedia content display request corresponding to the multimedia content, and sending the multimedia content display request to server, receiving multimedia content returned from the server, activating a multimedia display plug-in of the browser to display a multimedia display window, and displaying the received multimedia content in the multimedia display window, wherein the multimedia display window in an initial state is smaller than the browser window.