An image recognition apparatus (100) includes: an object specifying unit (102) that specifies a position, in a captured image, of a detection target object which is set in a predetermined arrangement according to a processing target object in an imaging target and has a feature depending on the processing target object, by image recognition; and a processing unit (104) that specifies, based on object position data indicating a relative position between the detection target object in the imaging target and the processing target object which is set in a predetermined arrangement according to the imaging target and has a feature depending on the imaging target, the processing target object in the captured image which is present at the relative position from the position, in the captured image, of the detection target object specified by the object specifying unit (102), and executes a process allocated to the specified processing target object.