Approaches for predicting demand spikes and cyclic demand for web-related content is provided. An approach includes generating multiple models for predicting demand. The approach further includes selecting a model from the multiple models. The approach further includes inputting information into the model. The approach further includes generating, by at least one computing device, a predicted demand spike using the model and the information. The approach further includes generating a total predicted demand curve by combining the predicted demand spike with predicted cyclical demand.