A system comprising a computer-readable storage medium storing at least one program and a method for generating graphical representations of event participation flows are presented. In example embodiments, the method includes determining an event participation flow for participants of a subject event, and causing presentation of a graphical representation of the event participation flow in the user interface. The method may further include receiving a user selection of a filter via the user interface, and filtering the graphical representation of the event participation flow in accordance with the user selected filter.