An image of an HDR signal, in which deterioration in luminance due to adjustment of white balance is suppressed while variations of a color of an image of an SDR signal is suppressed, is displayed. A television (1) that displays an image is which white balance is adjusted includes a determination unit (12) that determines whether an image signal is an HDR signal or an SDR signal, and a display control unit (14) that, in a case where the determination unit determines that the image signal is the HDR signal, changes gain of at least one primary color among primary colors to a value higher than a set value.