The present disclosure provides an organic electroluminescent compound represented by the following formula (III): Wherein each of R1 to R4 is independently selected from the group consisting of hydrogen and the groups represented by formula (i), formula (ii), formula (iii), formula (iv), formula (v), formula (vi), formula (vii) and formula (viii), and at least two of the R1 to R4 are independently selected from the group consisting of the groups represented by formula (i), formula (ii), formula (iii), formula (iv), formula (v), formula (vi), formula (vii) and formula (viii): wherein R5, R6, R7, R8, R9, R10,R11, R12, R13,R14, R15, R16, p, q, r, s, t, u, v, A, B and D are each as defined in the description.