An information sending method and an information sending apparatus are provided, which relate to the field of wireless communication technologies. A method includes acquiring state information of a receiver device; and determining a sending policy of to-be-sent information according to the state information. According to a method and apparatus in embodiments of the present application, a sending policy is determined according to state information of a receiver device, so that a receiver acquires information as much as it does not change a current state, thereby improving user experience of the receiver.