An email redirection server handles email sent by subscribers or intended for subscribers, obfuscating the subscriber's identity through replacement of the subscriber's native email address with a proxy address in the message header and forwarding the email with only the proxy address. Acquiring a proxy address includes assignment by the email redirection server of a child domain in the DNS namespace for the subscriber's exclusive use. When a subscriber intends to send an email to a particular recipient without revealing the subscriber's native email address to the particular recipient, the subscriber addresses the message by putting the recipient's full email address in the local part of the “To” field, replacing the “@” symbol with a known replacement character, and placing the subscriber's assigned subdomain in the domain part of the “To” field, assuring that the email gets to the email redirection server for appropriate readdressing and forwarding.