An channel consolidation system and method may include analyzing a channel of a persistent chat platform to determine a plurality of metrics associated with the channel, calculating a message channel vitality score for each channel based on the plurality of metrics of the channel, wherein the message channel vitality score of the channel defines an effectiveness of the channel, comparing the message channel vitality score with a predefined effectiveness threshold, determining an action to be taken for the channel based on the comparing of the message channel vitality score and the predefined effectiveness threshold, and performing, by the processor, the action in response to the determining.