Computer systems and methods for displaying on a device associated with a calling party visual content customized by a called party are disclosed. In one implementation, a device associated with a calling party includes one or more processors may be configured to obtain a request to establish a communication session with a device associated with a called party. The one or more processors may be further configured to, in response to obtaining the request to establish the communication session, attempt to initiate the communication session and transmit an identifier associated with the called party to a server and obtain display data from the server. The display data may be generated based on configuration data associated with the called party. The one or more processors may be further configured to cause display of visual content generated based on the display data.