A process for determining an operational status for a cellular service vendor includes, within a computerized device, sending a test signal comprising a test message to each of a plurality of testing nodes, each testing node being associated with a different cellular service vendor and each testing node including a computerized application configured to provide data back to the computerized device in reply to the test signal independently from data provided by the associated cellular service vendor. The process further includes, within the computerized device, determining a quality of service for each of the cellular service vendors based upon the data provided by the computerized application, generating a computerized display output describing the quality of service for each of the cellular service vendors, and allocating marketing resources based upon the quality of service for each of the cellular service vendors.