A putter head is provided. The putter head includes a putter face defining a groove pattern extending in a heel-to-toe direction of the putter face. The groove pattern includes multiple sets of grooves spaced apart from one another in a vertical direction of the putter face. The sets of grooves have different cross-sectional configurations to adjust a launch angle of a golf ball based on an impact location of the golf ball along the vertical direction of the putter face.