A method of operating a controller of a vehicle human machine interface (HMI) is disclosed, comprising: providing first output control signals configured to cause a vehicular head up display (HUD) to present first content to a vehicle operator; and providing second output control signals configured to cause a vehicular digital cluster display (DCD) to present second content to the vehicle operator, different to the first content. The method can further comprise the receiving input control signals from a touch sensitive steering wheel, for interacting with the information presented on the HUD and/or DUD. A related apparatus, vehicular HMI and computer software, are also disclosed.