According to one embodiment, an image forming apparatus includes a fixing member, a pressurizing member, a movable member, and a controller. The fixing member heats a sheet. The pressurizing member has first heat capacity and faces the fixing member. The movable member is provided to be movable between a contact position to contact with the pressurizing member and a separation position to be separated from the pressurizing member, and has second heat capacity smaller than the first heat capacity. The controller is configured to move the movable member to one of the contact position and the separation position based on a change of a control temperature of the fixing member or the pressurizing member.