An interactive graphical user interface (GUI) to guide configuration of an application is disclosed. A GUI receives user input comprising dragging and dropping an icon representing a particular configurable option into a configuration region of the GUI. The drag-and-drop user input indicates a selection of the particular configurable option. The GUI receives, through one or more interface elements, user input configuring the particular configurable option. The user input provides a context for which additional configurable options are presented to the user. Based on the context, a configuration engine selects only a subset of configurable options that are associated with the particular configurable option for presentation to a user. A GUI displays icons representing the selected subset of configurable options, but not icons representing the non-selected subset of configurable options.