The present disclosure relates to techniques for enforcing privacy rights in digital images. An example method generally includes receiving a image-hash as part of a wireless communications protocol where the image-hash comprises a collection of data representing an individual face. Analyzing a digital image using the image-hash to identify a matching face where the collection of data from the image-hash is used to initialize an identification algorithm. The identification algorithm is configured to return a positive identification when the individual face is present in the digital image, and editing the digital image to obscure the individual face when a positive identification is returned.