This disclosure describes a system for utilizing multiple image processing techniques to identify an item represented in an image. In some implementations, one or more image processing algorithms may be utilized to process a received image to generate item image information and compare the item image information with stored item image information to identify the item. When a similarity score identifying the similarity between the item image information and at least one of the stored item image information is returned, a determination may be made as to whether the similarity score is high enough to confidently identify the item. If it is determined that the similarity score is high enough to confidently identify the item, the other algorithms may be terminated and the determined identity of the item returned.