A first set of electronic information is logged to a remotely located data store, including a user identifier, primary content, secondary content, and user interaction with the primary content and the secondary content. A second set of electronic information is received from a data source other than the user device, the second set of electronic information being related to the same user identifier as the user identifier of the first set of electronic information. Behavioral data is created for the user identifier based on at least the logged first set of electronic information and the second set of electronic information. A subsequently displayed container is controlled or modified based on the behavioral data.