Provided herein are systems, methods and computer readable media for classifying user search data. An example method comprises accessing user search data, the user search data generated by a user interacting with a promotion and marketing service to identify a requested promotion, determining, using a processor, a first classification of the user search data by parsing the user search data into one or more terms, applying one or more terms within the user search data to a search index, wherein the first classification is configured to generate a mapping from the one or more terms within the user search data to at least one of a service or merchant, determining, using the processor, a second classification of the user search data, wherein the second classification identifies a requested redemption location for the requested promotion and generating an identification pair for the search data that is representative of a promotion tuple, the identification pair comprising the first classification and the second classification.