A method, a device and a computer program product for determining a geographical location of a user are disclosed. The method comprises: extracting characters or icons in an image taken at a place where the user is located; analyzing the extracted characters or icons to determine a meaning of the characters or the icons; and determining the geographical location of the user based on the meaning of the characters or the icons. With the method, the device and the computer program product, the geographical location of the user may be accurately determined in various scenarios.