A lottery apparatus includes a programmed computer acting as a lottery control system which controls operation of the distribution of prizes to the purchasing customers from a lottery pool. The apparatus includes a plurality of typical instant win lottery tickets having a predetermined prize result taken from the pool together with a plurality of lottery cards which do not act as lottery tickets but instead include an activation code containing no information defining a prize and an access code which is used for entry by the customer into a digital experience provided by the lottery control system by which the customer accesses game information. The system, when the code is activated, assigns the result from the pool to the code and displays to the customer on a digital experience when accessed by the access code.