A management server capable of improving the convenience of a content distribution service for a user who purchases a vehicular device is disclosed. The management server manages provision of a content distribution service for content execution device, which includes a vehicular device and a mobile communication terminal each installed with a cooperative application to execute content based on mutual cooperation. When user identification information transmitted from the content execution device may match user identification information managed by the user identification information management portion, the management server permits provision of the content distribution service for the content execution device regardless of whether or not a vehicular device included in the content execution device is registered.