A content streaming system and methodology for facilitating the management of adaptive bitrate streaming bundles in content streaming. The management of the adaptive bitrate streaming bundles can include the utilization of an efficiency matrix that associates meta-data associated with the delivery of content streaming data with available bitrate encodings or bitrate/format combinations. The adaptive bitrate streaming bundles can be sent and managed at edge locations in the network. The content streaming system can then manage bitrate manifests to dynamically change encoding bitrates or bitrate/format combinations offered to clients based on network conditions, client attributes, content attributes, and the like.