An image generating apparatus generates a panoramic image by transforming at least one divided area including a range onto which a scene viewed from an observation point is projected, out of eight divided areas obtained by dividing the surface of a sphere having at least a partial range onto which the scene is projected, with three planes that pass through the center of the sphere and are orthogonal to each other, into such an area that the number of pixels corresponding to mutually equal latitudes is progressively reduced toward higher latitudes, and placing the transformed area on a plane, and outputs the generated panoramic image.