Interaction method and system based on recommended content are provided. The method includes: receiving a playback instruction for a multimedia file, and obtaining recommended content corresponding to the multimedia file; playing the recommended content at a designated playback time point of the multimedia file; displaying an interaction option of the recommended content in a playback interface of the recommended content in a process of playing the recommended content; and interacting with the recommended content based on the interaction option after detecting a selection operation on the interaction option. A user may trigger the selection operation on the interaction option to interact with the recommended content, rather than watching the recommended content passively, which provides the user with method and system for interacting with the recommended content, increases flexibility, enhances attractiveness of the recommended content to the user, increases user viscosity, and increases a conversion rate of the recommended content.