An image generation system includes a processor including hardware, the processor being configured to implement an object space setting process, an image generation process generating a projection image, a process receiving a captured image from an imaging section, and a hit determination process calculating a screen spotlight position based on a position of a spotlight within the captured image, calculates a direction from a set position toward the screen spotlight position to be an emission direction of an emitting element, and determines whether or not an object among the plurality of objects disposed in the object space has been hit based on the calculated emission direction, the screen spotlight position being a position of the spotlight on a projection screen, the spotlight being formed by light emitted from the emitting element, and the set position being set to be a representative position of the emitting element or a player.