A two different process continued performance type product assembly device may include a punching jig having a punch and configured to ascend and descend, a punching tool located on a lower portion of the punching jig and having a punching die that is located below the punch during a punching work, a fusion tool located on the lower portion of the punching jig and having a fusion horn that is located below the punch during a fusion work, and a tool exchange cylinder configured to push the punching die so that the fusion horn secedes from a position below the punch during the punching work and to pull the punching die so that the fusion horn comes into the position below the punch during the fusion work.