A guidance content determining unit which determines first guidance content which is content represented to a user in a car on the basis of a situation in an elevator landing detected by a landing situation detecting unit and determines second guidance content being content represented to a user in the elevator landing on the basis of a situation in the car detected by an in-car situation detecting unit is provided, a guidance presenting unit presents the first guidance content determined by the guidance content determining unit to the user in the car, and a guidance presenting unit presents the second guidance content determined by the guidance content determining unit to the user in the elevator landing.