Provided is a map display system including: a destination acquiring section which acquires a destination specified on a map displayed on the display section; a position acquiring section which acquires a starting position of the map when the destination is specified and an ending position of the map which allows a travel route to be displayed; and a display control section which displays so that the position on the display section gradually moves from the starting position to the ending position, acquires a starting scale of the map when the destination is specified and an ending scale of the map which allows display of the entire proposed travel route, and gradually changes a scale of the map displayed from the starting scale to the ending scale during movement, in which the position of the map displayed gradually moves from the starting position to the ending position.