A head-up display device reflects a display light on a projection member to display a virtual image. A light condensing unit causes condensation and collimates an illumination light from a light source unit. A liquid crystal element includes forms an image illuminated with the illumination light. The liquid crystal element emits the display light of the image in a light flux form in an emission direction corresponding to an incident direction of the illumination light. A positive optical element has a positive refractive power. A negative optical element has a negative refractive power. Both of the optical elements are located on the optical path and guide the display light from the liquid crystal element toward the projection member to enlarge a virtual image. The negative optical element on the optical path is located closer to the liquid crystal element than the positive optical element.