The techniques utilize a user's recommendation data to choose a presentation template. Each presentation template includes a plurality of media asset slots, each of which is associated with a certain type of media asset. For example, each media asset slot generally may be assigned to a playlist, album, composer, or music video. Further, each of these general assignments may further specify that the playlist, album, composer, or music video be from a known artist, familiar artist, recommended artist, or unknown artist, for example. Once the appropriate presentation template has been chosen along with the recommended media content for each of the plurality of media asset slots, the media asset slots are associated with the selected media content. The presentation template is then utilized to generate a graphical user interface that may be delivered to the display of an electronic device for presentation to a user, where the order in which the recommended media content is presented via the graphical user interface corresponds to the order of the media asset slots of the chosen presentation template.