An object item distribution method is performed at a computer server that hosts a social networking application with which an enterprise user has an official account and an enterprise account, the method including: receiving a distribution request sent by an object item requesting user to the official account, the distribution request being generated after the object item requesting user purchases an object item by using the object item requesting user's account; determining, according to the distribution request, the object item purchased by the object item requesting user and a location of the object item requesting user; determining, according to the location of the object item requesting user, a distribution user that meets a preset condition from distribution users of the enterprise account; and sending a distribution instruction to the distribution user that meets the preset condition, the distribution instruction being used for instructing a courier of the distribution user that meets the preset condition to distribute the object item to the object item requesting user.