A system and method for on demand test drives that can include managing a set of vehicle and worker resources in a resource management system; monitoring user browsing patterns of a customer on an online vehicle marketplace; receiving a test drive request from the customer, the request specifying a requested vehicle and test drive location; retrieving test drive availability options from the resource management system; setting a test drive appointment for a selected test drive availability option; coordinating worker and vehicle transport to a scheduled location of the test drive appointment; and delivering vehicle information during the test drive appointment.