The computer-implemented method of forwarding contact data associated with a potential customer generally has the steps of: receiving customer purchase data from the potential customer, the customer purchase data comprising the contact data and preference data; publishing a purchase interest notification on an Internet-based live data stream accessible by a plurality of vehicle dealers via Internet, the purchase interest notification including the preference data; receiving a plurality of interest notices associated with the purchase interest notification from interested ones of the plurality of vehicle dealers; and forwarding the contact data of the potential customer to at least one privileged vehicle dealer based on said reception.