A search system specifies an image of a product according to a preference of a user conveniently and accurately using a sensibility word and displays the product image so that information of the product image is intuitively understood by the user. In a client terminal, sensibility word data is specified by a user and sent to a server system. In the server system, the sensibility word data is received, a physical amount of a product associated with the sensibility word data is acquired, image data of the product associated with the physical amount of the product is acquired, and display information data indicating a display aspect for the image is generated. The image data of the product and the display information data are transmitted from the server system to the client terminal, and the image data of the product is displayed based on the display information data in the client terminal.