Methods and apparatus for a system that solicits suggestions and evaluations of options (for goods, services, business/personal relationships, decisions, etc.) tailored to a subject. The evaluators, which may include the subject, provide input on the options (a rating, ratings, written evaluation, etc.) with respect to the subject. After receiving one or more such evaluations, the system may formulate a recommendation for the subject. If so, the system may notify the subject, evaluators, and/or other parties. It may also take appropriate actions to facilitate the recommendation (i.e., make a product available for sale, email a coupon, pass along a résumé, exchange contact information, etc.).