The techniques, methods, systems, and other mechanisms described herein include processes for determining if customized content should be generated, what information to include in the customized content, and when to provide the customized content. In general, a computing system determines that a user intends to travel to a physical venue. The computing system can determine if an entity associated with the physical venue has a web page. The computing system can determine various aspects of a predicted route of travel from the user's present location to the physical venue. The computing system can use location information indicating the user's current location and determine one or more routes of travel to the physical venue. The computing system can compare one or more determined aspects of the predicted route to threshold values to determine if customized content should be generated and presented to the user.