Provided are systems, methods, and media for building a dynamic digital profile of a user to generate a user grouping recommendation. An example method includes receiving, by a system comprising one or more processors, social media data pertaining to a user. The method includes building, by the system, a digital profile of the user based on extraction of a combination of one or more of image data, text data, and/or location data, in which the building of the digital profile includes generating, by the system, a keywords ranking. The method includes generating, by the system, a user grouping recommendation for the user based on the ranking of keywords, in which the user grouping recommendation includes event data and a list of one or more second users attending the event.