A system for providing augmented reality (AR) content can include a user interface, a generator for creating AR models or scene files from a 3D image file that are each formatted for a different, particular AR rendering platform, and a computer system operably connected to the user interface and to the generator. The computer can include computer-executable instructions that cause the computer system to receive an image file, render a 3D image from the image file, create a plurality of AR models or scene files from the 3D image with the generator, provide a universal link associated with the plurality of AR models or scene files at the user interface, receive a request for an AR model or scene file, as a result of the universal link being selected, and identify a particular AR model or scene file based on the AR rendering platform associated with the request.