Disclosed are a paste composition for forming a solar cell electrode, a solar cell electrode, and a solar cell. The paste composition includes a conductive powder, an organic vehicle and a glass frit, wherein the glass frit contains 0.1-20 wt % of PbO, 30-60 wt % of Bi2O3, 1.0-15 wt % of TeO2 and 8-30 wt % of WO3, and a mass ratio of TeO2 to WO3 is 0.5:1 to 1.75:1. The solar cell electrode formed of the paste composition of the present invention has excellent adhesive strength with respect to a soldering ribbon and minimizes serial resistance (Rs), thus provides high conversion efficiency.