An optical transmission system in which a transmitting station and a plurality of receiving stations are connected via an optical splitter, wherein the transmitting station includes: a controller configured to determine whether to perform intensity modulation or phase modulation on optical signals based on information on transmission distances to the receiving stations and modulation bands; an intensity modulator configured to perform intensity modulation on an optical signal; and a phase modulator configured to perform phase modulation on an optical signal, and wherein one of an intensity modulation signal and a phase modulation signal is transmitted from the transmitting station to each of the receiving stations.