Disclosed are a method and apparatus for controlling the access of a household appliance device to a network. The method includes grouping network configuration information according to a grouping rule; generating a data block of each group, and the data block of each group contains a data packet corresponding to characters on each of information bits of a current group and a data packet corresponding to a serial number, and the length of the data packet corresponds to the characters on one information bit, or corresponds to the serial number, and sequentially broadcasting the data packet in each data block according to a grouping order. Moreover, the efficiency of the household appliance device accessing the network can be improved.